Marketing Executive - Offline Marketing

About the role

Frozen Fun seeks a Marketing Executive to lead offline marketing initiatives for its frozen food brand. The role focuses on creating and executing targeted campaigns, enhancing brand visibility, and driving sales growth across markets. Responsibilities include full lifecycle campaign management, media relationship building, and independent execution of marketing strategies. The candidate should have a bachelor’s degree in Marketing or related field, at least three years of marketing/PR experience—preferably in F&B—and strong communication, analytical, and decision‑making skills. The position is full‑time, on‑site in Chembur, Mumbai, and requires a mid‑level professional with a proven track record in offline marketing and brand promotion.

What you’ll do

• Develop and implement offline marketing campaigns.
• Enhance brand visibility and drive sales growth.
• Lead full marketing lifecycle including planning and execution.
• Identify and execute revenue‑driving strategies.
• Build and maintain media relationships.
• Operate autonomously and take ownership of marketing activities.
• Network within the F&B sector to create partnership opportunities.
• Analyze market trends and develop actionable strategies.

What you’ll bring

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 3 years experience in Marketing/PR, preferably in F&B.
• Strong written and verbal communication skills.
• Strong analytical skills to measure and improve campaign performance.
• Ability to work independently as well as in a collaborative environment.

Nice to have

• Experience in offline marketing campaigns.
• Experience building media relationships.
• Knowledge of F&B industry trends.

Skills

Education

Bachelor