Marketing Executive / Marketing Manager

About the role

Marketing Executive at Codebase, a fast‑growing software services firm in Pune, focuses on building a global brand for its enterprise SaaS and AI solutions. The role drives B2B marketing strategy, creates compelling digital content, and manages LinkedIn, Google, and other campaigns to generate qualified leads. It collaborates closely with sales, engineering, and leadership to position Codebase’s services and supports employer branding and partnership events. Pune, Baner, India – on‑site.

What you’ll do

• Develop and execute B2B marketing strategies aligned with business goals
• Create compelling content for websites, social media, email campaigns, case studies, and sales collateral
• Build and manage digital marketing campaigns across LinkedIn, Google, and other channels
• Drive inbound lead generation and support outbound marketing initiatives
• Collaborate with leadership, sales, and engineering teams to position Codebase’s services effectively
• Manage and improve the company’s online presence and brand messaging
• Conduct market research and competitor analysis to identify growth opportunities
• Track campaign performance and optimize based on KPIs and ROI
• Support employer branding and recruitment marketing initiatives
• Coordinate webinars, events, and partnership marketing activities

Skills

Benefits

• Creative, strategic, growth‑focused
• Strong analytical and project management skills
• Self‑driven and results‑oriented
• Excellent communication
• Proactive learning mindset