Senior Partner Alliances Marketing Specialist

About the role

Partner Alliances Marketing team at NTT DATA drives joint marketing initiatives with partner firms to boost brand visibility and lead generation. The Senior Partner Alliances Marketing Specialist designs and executes co‑marketing campaigns, creates collateral, and analyzes performance metrics across partners. Based in Mumbai or Bangalore, hybrid work model with flexibility to work remotely and onsite as needed.

What you’ll do

• Collaborate with partner companies to develop joint marketing strategies
• Plan and execute alliance marketing plans and campaigns
• Create and manage marketing collateral, webinars, and events
• Utilize marketing automation and CRM tools to track engagement and ROI
• Analyze campaign performance data and refine strategies
• Coordinate with sales, product, and marketing teams for alignment
• Organize joint events, seminars, and workshops
• Manage partnership marketing data sharing and insights

What you’ll bring

• Advanced proficiency in B2B marketing and campaign planning
• Proven experience in partnership and alliance management
• Strong project management to coordinate joint initiatives
• Excellent written and verbal communication for value proposition articulation
• Ability to analyze marketing data and optimize strategies
• Expertise with marketing automation platforms and CRM systems
• Knowledge of IT services industry and market trends
• Creative thinking for innovative joint campaigns

Skills

Education

Bachelor's degree