Head of Marketing

About the role

The partner company is hiring a Head of Marketing based in India to own the full growth engine across the customer journey. Day-to-day, you will lead strategy and hands-on execution across performance marketing, SEO, paid media, content, web, and lifecycle channels, while building analytics, attribution, and reporting frameworks and coordinating internal teams and external agencies. You will partner with Sales, Operations, and executive leadership to connect marketing performance to revenue targets in a fully remote, fast-moving environment.

What you’ll do

• Own and lead the marketing strategy and execution end to end, with direct accountability for lead generation, growth, and revenue outcomes
• Audit existing marketing operations and channels, identify performance gaps, and establish a unified cross-channel growth strategy
• Optimize and scale performance marketing across Google Ads, Microsoft Ads, paid social, SEO, website, content, and lifecycle/email campaigns
• Map and continuously optimize the end-to-end customer journey across acquisition, conversion, and retention touchpoints
• Build a high-performing marketing organization by scaling the internal team and coordinating specialists and external agency partners
• Establish robust analytics, attribution, reporting, and measurement frameworks to provide granular visibility into marketing performance
• Master the organization’s data infrastructure, conversion funnels, and GA4 reporting within the first 3–6 months
• Build actionable dashboards and use data to guide channel investment, experimentation, and resource allocation

What you’ll bring

• 6–10+ years of digital and performance marketing experience, including a proven track record leading a marketing team or function within a high-growth organization
• Demonstrated responsibility for scaling multi-channel marketing and directly contributing to measurable growth in leads, revenue, or customer acquisition
• Deep hands-on expertise across integrated channels including SEO, paid media/PPC, web, content, and email/lifecycle marketing
• Strong experience managing and connecting multiple acquisition channels into a cohesive, high-converting customer journey
• Advanced analytical capabilities, including hands-on experience with GA4, data modeling, performance dashboards, conversion funnels, and attribution
• Ability to move seamlessly between strategic leadership and hands-on execution, from defining executive-level priorities to troubleshooting campaigns and conversion flows
• Strong commercial mindset with the ability to connect marketing investments and performance metrics to broader business objectives
• Excellent leadership, communication, and stakeholder-management skills, particularly within distributed and cross-functional teams

Skills

Benefits

• 100% remote work from Poland, with the flexibility to work from anywhere with the required tools and a reliable internet connection
• Flexible working schedule focused on outcomes and results rather than fixed working hours
• High degree of workplace flexibility to accommodate changing personal and professional circumstances
• Full-time independent contractor arrangement
• Leadership position with significant autonomy in setting priorities, building teams, and scaling marketing capabilities