Campaign Operations Manager

About the role

Motive's Marketing Operations team builds scalable systems and manages the marketing technology stack to fuel global growth. As Campaign Operations Manager, you will develop and deliver digital marketing campaigns supporting go-to-market objectives including integrated marketing, ABM, lifecycle marketing, and partner channels. You will partner with cross-functional stakeholders on end-to-end campaign delivery, define execution strategy and timelines, and surface performance insights. This is a remote role based in India.

What you’ll do

• End-to-end campaign development and execution including campaign and email builds, audience segmentation, testing and deployment, and continuous evaluation for process improvements
• Administer day-to-day needs of the marketing automation stack and assist with integration of additional systems
• Work with channel managers and marketing ops team to track and deliver campaign KPIs and create recommendations for ongoing optimization
• Support essential marketing operations processes around lead lifecycle, lead nurturing, data cleansing, and workflow automation
• Manage multiple campaigns and requests while maintaining high attention to detail and quality of deliverables
• Contribute to process documentation, templates and enablement; share campaign best practices with teammates and stakeholders

What you’ll bring

• 5+ years of experience executing campaigns within a marketing operations function
• Deep hands-on expertise with Marketo
• Deep hands-on expertise with Salesforce
• Deep hands-on expertise with marketing database management
• Superior communication skills
• Highly organized and self-motivated
• Excellent attention to detail and process-oriented mindset
• Strong independent project and stakeholder management skills

Nice to have

• Past experience with Pendo
• Past experience with Zuddl
• Past experience with 6Sense
• Past experience with AI automation tools

Skills