Manager, Campaign Operations

About the role

Weekday AI's Campaign Operations team drives customer engagement across multiple channels. The Manager leads end‑to‑end campaign planning, execution, optimization and reporting, collaborating with Marketing, Product, Sales and Analytics. Mumbai office, on‑site work model, relocation assistance available.

What you’ll do

• Own end‑to‑end campaign planning, audience segmentation, execution and optimization
• Manage campaigns across push, email, SMS, WhatsApp and in‑app messaging using CleverTap
• Coordinate with cross‑functional teams to ensure seamless delivery
• Monitor performance metrics and conduct A/B testing for improvements
• Develop regular performance reports and actionable insights

What you’ll bring

• 5-9 years campaign operations or lifecycle marketing experience
• Hands‑on ERP/CRM platforms, especially CleverTap
• Strong analytical skills with KPI reporting
• Project management and stakeholder coordination
• Excellent written and verbal communication

Skills