About the role

The Senior Demand Generation Manager owns a major growth engine within a global, mission-driven organization, leading demand generation across paid and organic channels with significant responsibility for acquisition investment and pipeline performance. Day-to-day work combines hands-on performance marketing, funnel optimization, analytics, automation, and experimentation, using data to allocate budgets, improve conversion rates, and connect marketing activity to revenue outcomes. The role also explores emerging acquisition channels, including AI-native advertising platforms and LLM-powered workflows, while partnering with Sales, Revenue Operations, and marketing leadership in a fast-moving, asynchronous environment. This is a fully remote position based in India.

What you’ll do

Own demand generation performance across paid and organic channels, including channel mix, budget allocation, account structure, and targets for MQLs, SQOs, and pipeline
Manage and scale a multi-six-figure monthly Google Ads investment across Search, Performance Max, Display, YouTube, and related acquisition channels
Test and develop emerging acquisition opportunities, including advertising on AI-native platforms and other new channels
Build source-of-truth reporting for paid and organic funnel performance, including SQL-based analysis, dashboards, attribution models, and incrementality testing
Own the roadmap for paid landing pages, advertising creative, and offers, using rigorous A/B testing to improve conversion rates
Design and manage automated lead-nurturing and enrichment workflows using tools such as n8n, Make, HubSpot, and Clay
Use enrichment and conversion data to improve targeting strategies, refine ideal customer profiles, and increase lead quality
Partner with Sales and Revenue Operations to analyze lead quality and conversion performance by campaign and channel

What you’ll bring

7+ years of experience in performance marketing, growth marketing, demand generation, or a closely related field, with flexibility based on the candidate's career trajectory
Proven experience managing and scaling a six-figure monthly Google Ads budget, preferably within a B2B SaaS environment
Demonstrated ability to scale advertising investment while maintaining or improving key efficiency metrics such as CAC and ROAS
Deep expertise across the Google Ads ecosystem, including Search, Performance Max, Display, YouTube, Smart Bidding, conversion tracking, and Google Tag Manager
Hands-on experience with Clay, HubSpot or a comparable CRM, and Google Analytics
Strong understanding of funnel economics and growth metrics, including CAC, LTV:CAC, ROAS, payback period, and cohort analysis
Strong analytical and experimentation skills, including an understanding of statistical significance, sample sizing, test design, and objective interpretation of results
Practical experience using AI and LLM tools such as ChatGPT, Claude, or comparable platforms to build real growth workflows, automation logic, lead-scoring processes, and other marketing systems

Nice to have

Experience managing agencies or freelancers alongside in-house execution
Exposure to product-led growth or hybrid PLG and sales-led go-to-market models
Experience presenting performance and budget recommendations to VP or C-level stakeholders
Experience owning SEO or content-led demand generation alongside paid acquisition
Strong SQL skills, fluency in GA4, and experience with at least one business intelligence platform

Skills

Google AdsHubSpotClayGoogle Analyticsn8nMakeSQLGA4

Benefits

Compensation: €65,650–€84,500 per year, plus Share Appreciation Rights (SARs)
Remote work: Fully remote position available across eligible locations in Europe and the Americas time zones
Flexible schedule: Flexible working hours and an asynchronous-first environment designed to support work-life balance
Remote work budget: €1,000 annually, or up to €2,000 from day one when purchasing a laptop
Learning & development: Annual learning and development budget equivalent to 3.5% of compensation, alongside opportunities for professional growth