L
Hiring companyLXT
Verified today
SEO Specialist
India Full-time On-site
About the role
SEO Specialist role focused on content and technical optimization to enhance LXT’s online presence.
What you’ll do
- Develop data‑driven content strategies to boost organic visibility
- Conduct keyword research and competitive analysis
- Create SEO‑optimized blog posts, landing pages, and copy
- Optimize existing content and identify gaps
- Monitor performance and recommend improvements
- Brief and edit writers on new content
- Optimize site architecture and internal linking in WordPress
- Resolve technical SEO issues and improve Core Web Vitals
- Implement structured data and maintain XML sitemaps
- Build high‑quality backlinks and report KPI performance
What you’ll bring
- 3-5 years proven SEO experience with measurable results
- Expert in content and technical SEO optimization
- Strong writing skills for engaging, SEO‑friendly content
- Able to simplify complex topics into clear copy
- Knowledge of AI products and services
- Advanced Semrush proficiency
- Hands‑on with Google Search Console, GA4, Looker Studio
- Solid WordPress experience and basic HTML/CSS/JS
- Independent implementation of SEO‑relevant changes
- Analytical mindset and strong problem‑solving skills
Skills
SEO strategyKeyword researchContent optimizationTechnical SEOWordPressGoogle Search ConsoleGA4Looker StudioSemrushHTML/CSS/JavaScriptBacklink buildingAnalyticsReportingStructured dataCore Web VitalsMobile usability