Marketing Automation & Operations Specialist

About the role

Payoneer's AI Growth & Business Technology organisation seeks a Comms Builder to build operational and transactional communications that keep customers informed, compliant, and engaged. You will work inside Braze building campaigns and multi-step journeys across email, push, WhatsApp, SMS, and in-app channels, partnering with the Life Cycle Marketing team. Based in Gurugram, India, this hands-on, execution-focused role covers compliance notices, risk alerts, account actions, and product updates.

What you’ll do

• Build end-to-end campaigns and multi-step Canvas journeys in Braze across email, push, WhatsApp, SMS, and in-app channels
• Configure message variants, apply entry and exit rules, and set up audience targeting and trigger conditions based on briefs from the strategy team
• Apply Liquid personalization, conditional logic, and Connected Content to create dynamic, compliance-driven messages that respond to user attributes and real-time data
• Work within approved email base layouts and design templates maintained by the BizTech Ops team
• Apply and enforce Braze naming conventions, tagging standards, and asset categorization on every campaign and Canvas
• Validate audience segment logic including include/exclude filters and test vs control splits before every handoff
• Verify all required user attributes are correctly mapped and present in the data layer including identifiers, locale, product flags, and cohort assignments
• Complete the full pre-handoff build checklist covering naming, content, data, rendering, and channel-specific items before submitting campaigns for QA

What you’ll bring

• 2+ years of hands-on experience building customer communications in Braze
• Braze certificate L3 · Technical Expert + L2 · Mktg Specialist + L1 · Practitioner
• Practical experience building multi-step journeys or Canvas flows, not just single-send campaigns
• Working knowledge of Liquid templating for personalization, conditionals, and fallback logic
• Solid understanding of audience segmentation, entry/exit criteria, and user attribute mapping
• High attention to detail: complete checklists, follow naming conventions, and catch errors before QA
• Clear written communication in English for daily work with remote colleagues across multiple time zones
• Ability to manage your own workload, meet deadlines, and flag blockers proactively

Skills