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Marketing Data Analyst
About the role
Marketing team at Muthoot FinCorp focuses on data-driven campaign optimization. The Data Analyst analyzes marketing data to identify trends, builds and maintains dashboards and KPI reports, and automates data pipelines and database management. Based in Chennai, on-site work model.
What you’ll do
- Analyse marketing data to identify trends and insights
- Develop and maintain dashboards and KPI reports
- Publish daily campaign performance reports with recommendations
- Structure and map data to ensure accessibility
- Manage and maintain databases for integrity
- Automate data collection and reporting processes
What you’ll bring
- 2+ years marketing analytics experience
- Proficiency in Excel, SQL, Google Analytics
- Experience with Tableau or Power BI
- Strong communication and presentation skills
Skills
Education
Bachelor’s degree in Data Analytics, Statistics, or related field