Marketing Data Analyst

About the role

The Data Analyst role supports the Paid Media and SEO departments by enhancing client service effectiveness through data-driven insights. Day-to-day responsibilities include creating custom reports, building dashboards in Power BI and Excel, automating repetitive tasks with SQL, and interpreting marketing performance metrics. This full-time position is based in Chennai.

What you’ll do

• Create custom reports for high-value clients focusing on unique KPIs
• Build insightful dashboards using Microsoft Power BI, Excel, and Google Sheets
• Query data from sources like Adwords, Facebook, Bing, and LinkedIn
• Automate reports using Power BI, SQL, and Google Sheets formulas
• Interpret data from Google Analytics, Google Ads, and Facebook Ads
• Define processes to reduce manual effort and avoid fault points
• Streamline project management processes and document FAQs
• Manage projects independently with oversight from senior team members

What you’ll bring

• 4-year Bachelor’s degree in mathematics, statistics, MIS, analytics, data science, business intelligence, or related field
• 4+ years of experience utilizing tools such as Power BI, Tableau, or similar platforms
• 4+ years of SQL experience
• 3+ years of experience in marketing-related analytics (PPC, SEM, SEO)
• Advanced knowledge of Excel formulas, Pivot Tables, and Macros
• Proficiency in Google Analytics

Skills