Head of Marketing

About the role

Weekday AI client marketing team drives growth for a fast‑expanding membership‑led retail business. Leads end‑to‑end strategy across acquisition, retention, offline shopper marketing, digital performance, CRM and loyalty programs, collaborating with product, analytics and operations. Bengaluru, Karnataka, India, on‑site role, relocation assistance available.

What you’ll do

• Own end‑to‑end marketing strategy across growth, offline, digital, CRM and brand initiatives
• Drive customer acquisition, engagement, retention and repeat purchases across physical and digital channels
• Develop and scale membership and loyalty programs with promotional campaigns
• Lead offline shopper marketing tailored to regional mass‑market segments
• Manage digital performance marketing, CRM campaigns and marketing automation
• Create high‑impact campaigns to boost brand awareness and business growth
• Collaborate with product, analytics, operations and leadership to execute integrated initiatives
• Mentor and grow a high‑performing marketing organization

What you’ll bring

• 7+ years marketing experience in retail/FMCG/consumer internet
• Proven growth marketing expertise
• Strong offline/shopper marketing background
• Experience building loyalty or membership programs
• Data‑driven approach to digital and CRM marketing
• Leadership of cross‑functional marketing teams

Skills

Education

Bachelor's or Master's degree in Marketing, Business Administration, or related field