Campaign Management Associate

About the role

Marketing Operations team at Accenture drives marketing performance through data, technology, and automation. The Campaign Management Associate configures and executes multi‑channel campaigns using Adobe Campaign Classic, handles audience segmentation, journey mapping, and performance reporting. Based in Mumbai, on‑site work model.

What you’ll do

• Configure offers, workflows, mail templates, landing pages, and automations in Adobe Campaign Classic
• Set up and execute email, SMS, direct mail, and social campaigns
• Perform audience segmentation and journey mapping
• Monitor campaign performance and provide regular reporting
• Conduct A/B testing and optimization
• Troubleshoot technical issues in campaign execution
• Maintain data hygiene and ticketing records
• Collaborate with project managers and marketing stakeholders

What you’ll bring

• 1-3 years experience
• Adobe Campaign Classic expertise
• API integration experience
• HTML/CSS for email templates
• SQL and JavaScript knowledge
• Campaign reporting and analysis
• Strong attention to detail
• Excellent communication

Nice to have

Adobe Campaign Classic Business Practitioner certification preferred

Skills