Marketing Operations Specialist

About the role

Shipa Freight Marketing Operations team drives efficient marketing automation and data-driven campaign performance. The Marketing Operations Specialist manages Pardot and Salesforce integrations, builds reporting dashboards, and optimizes lead scoring and email workflows. Remote, India, Full-time, Remote work model.

What you’ll do

• Manage day-to-day Pardot operations including campaign setup and lead scoring
• Develop and execute email marketing campaigns and ensure seamless Salesforce integration
• Implement cross-platform analytics tracking and maintain reporting dashboards
• Maintain lead database cleanliness and segmentation
• Research and recommend new marketing tools and automation enhancements

What you’ll bring

• 2-4 years marketing operations experience
• Proficiency with Salesforce Pardot
• Experience with analytics tracking and reporting
• SQL and database management skills
• Familiarity with Google Analytics

Skills