Senior Manager, Growth & Channel Marketing Manager

About the role

Vision Care Marketing at Carl Zeiss India drives brand presence and partner engagement across optical retail and hospital channels. The Senior Manager leads Go-to-Market planning, channel trade programs, and partnership activations, translating data insights into premium lens mix growth and new product adoption. Based in Bangalore with an on-site work model, the role includes travel to partner sites and offers leadership of a cross-functional marketing team.

What you’ll do

• Own end‑to‑end Go‑to‑Market planning for new and existing vision care products
• Develop and execute channel marketing plans, trade programs and retail activations
• Manage partner program marketing, including collaterals, in‑store branding and experiential initiatives
• Design, implement and track channel schemes and incentive programs to drive sales growth
• Analyze performance metrics, premium mix movement and campaign ROI to inform strategy
• Lead and coach a team of direct reports, agency partners and contractors
• Coordinate cross‑functional collaboration with sales, brand, finance and global teams
• Oversee annual channel marketing calendar, budget allocation and resource planning

What you’ll bring

• MBA from a reputed B‑School
• 8+ years overall experience in sales or trade marketing
• 4+ years in sales and distribution within consumer branding and retail
• Proven Go‑to‑Market planning and channel marketing expertise
• Strong analytical skills with sales data and ROI reporting
• Excellent stakeholder management and influencing abilities
• Project management experience handling budgets, calendars and multi‑workstream execution
• Advanced proficiency in Excel and PowerPoint

Skills

Education

MBA