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Hiring companyAmgen

Verified today

Senior Associate, Content, Marketing CRM, Campaign Execution

Hyderabad,India,India Full-time On-site

About the role

Marketing team at Amgen focuses on designing and executing personalized customer engagement campaigns across email, SMS, and digital advertising. The Senior Associate builds and supports campaigns in Salesforce Marketing Cloud and Salesforce CDP, creates audience segments, configures journey orchestration, and monitors performance. Hyderabad, India, on-site work model.

What you’ll do

  • Support build and execution of campaigns in SFMC (Journey Builder, Automation Studio, etc.)
  • Create and activate audience segments using Salesforce CDP
  • Collaborate with marketing, data, creative, and sales teams on campaign requirements
  • Develop personalized content with AMPscript and configure journey logic
  • Conduct QA, UAT, and ensure compliance with data privacy standards
  • Monitor campaign performance, deliverability, and support optimization
  • Stay updated on SFMC and CDP enhancements
  • Participate in agile sprint planning and task estimation

What you’ll bring

  • 2+ years marketing operations or automation experience
  • Foundational hands‑on experience with Salesforce Marketing Cloud
  • Exposure to Salesforce CDP or similar platforms
  • Working knowledge of SQL; AMPscript or SOQL preferred
  • Basic understanding of email and SMS channels

Skills

Salesforce Marketing CloudSalesforce CDPSQLAMPscriptEmail MarketingSMS CampaignsJourney BuilderAgile Methodology

Education

Bachelor's degree

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