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Hiring companyAditya Birla Sun Life Insurance
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Regional Sales Manager - Punjab
Madhya Marg -Chandigarh, Punjab, India
About the role
The Regional Sales Manager - Punjab at Aditya Birla Sun Life Insurance leads customer-level policy strategy and new customer acquisition in Chandigarh, Punjab, India. Day-to-day work includes generating leads through cold calling, worksites, and open market activities, while building an analytics environment for data-driven decisions, propensity models, and predictive modeling. The role drives cross-sell and up-sell frameworks, stakeholder coordination, and process refinement to increase customer profitability and Marketing ROI.
What you’ll do
- Build a comprehensive and dynamic cross-sell and up-sell framework.
- Periodically review performance and carry out experiments to test hypotheses.
- Coordinate across teams within and outside BSLI for effective implementation of the strategy and reverse flow of data and information.
- Establish dialogue with stakeholders like Direct Sales Force, Direct Marketing team, TPD, etc. for process understanding.
- Seek periodic feedback on status of leads from the relevant stakeholder and the hierarchy.
- Liaise with stakeholders and seek relevant feedback on processes.
- Experiment refinement on pilot basis and rollout basis results of the pilot.
- Coordinate closely with all stakeholders and help people imbibe the analytics culture.
What you’ll bring
- Lead strategy and implementation of customer-level policies by generating new leads through cold calling, worksites, and open market activities.
- Build an analytics environment where business decisions are data driven.
- Liaise with internal teams and external consultants for building propensity models and creating an environment for predictive modeling and its implementation.
- Increase depth of penetration of a customer and increase customer-level profitability.
- Increase customer profitability through effective cross-sell and up-sell framework.
- Obtain buy-in from all stakeholders and champion the overall process.
- Continuously refine processes for enhanced Marketing ROI.
- Develop an analytics-based decision support system to arrive at key customer segments and build differentiated communication.
Skills
Cold callingCross-sellUp-sellAnalyticsPredictive modelingPropensity modelsData drivenMarketing ROI