Senior Specialist, Personalization & Journey Orchestration

About the role

Personalization & Journey Orchestration team at Labcorp builds end‑to‑end customer journey experiences using Adobe Journey Optimizer and Adobe Experience Platform. The Senior Specialist configures audience segmentation, triggers, dynamic content, designs A/B tests, and collaborates with content, analytics, and IT teams to continuously improve engagement and conversion. Bengaluru or Mumbai, hybrid work model with flexible hours across global time zones.

What you’ll do

• Build, configure, and launch end‑to‑end journeys in Adobe Journey Optimizer
• Define audience segmentation, triggers, and dynamic content personalization
• Design and execute A/B tests and optimization experiments
• Analyze performance data to improve engagement and retention
• Collaborate with content teams to operationalize modular content
• Work with Adobe Experience Platform and source systems to activate audiences
• Support data quality and orchestration readiness with IT
• Establish governance standards and continuous improvement frameworks

What you’ll bring

• 6-8 years MarTech experience
• 2+ years Adobe Journey Optimizer implementation
• Strong knowledge of Adobe Experience Platform, RT‑CDP, CJA
• Hands‑on building personalized customer journeys
• Experience with experimentation and optimization
• Bachelor’s in marketing, business, technology or related field

Nice to have

• Adobe Journey Optimizer certification
• Experience with Adobe Target
• Other Adobe certifications
• Familiarity with healthcare or diagnostics marketing
• SQL and API integration knowledge

Skills

Education

Bachelor's degree