Sr. Associate – Content Data Analyst

About the role

Senior Associate, Content Data Analyst supports global content strategy by delivering scalable analytics, standardized metrics, and actionable insights across the content ecosystem. Works with U.S. and international stakeholders to define, measure, and optimize content performance. Drives reporting frameworks, develops global dashboards, and enables visibility into key metrics such as reuse, quality, cost efficiency, and adoption. Requires strong analytics, stakeholder management, and strategic thinking.

What you’ll do

• Define and operationalize global content performance metrics.
• Translate business questions into scalable data models and reports.
• Support strategic decisions with data-driven insights and trend analysis.
• Develop and maintain global dashboards tracking content ecosystem health.
• Standardize reporting across regions for consistency and comparability.
• Identify trends, risks, and opportunities across content lifecycle.
• Build advanced dashboards and models using Power BI, SQL, Python.
• Integrate data from AEM and other systems for unified reporting.
• Generate insights informing content strategy, optimization, investment.
• Establish and enforce data governance practices for analytics and reporting.
• Define and document standardized metric definitions and methodologies.
• Implement data quality monitoring frameworks for accuracy and reliability.
• Drive continuous improvement in analytics capabilities and reporting maturity.
• Partner with U.S. Content Strategy teams to align reporting priorities.
• Collaborate with global and regional teams to adopt standardized metrics.
• Present insights to leadership and support planning cycles with data-driven recommendations.

What you’ll bring

• Bachelor's in Data Science, Analytics, Information Management, or related field.
• 5-9 years data analytics experience, preferably digital content or marketing.
• Strong Power BI, SQL, data modeling expertise.
• Experience with large cross‑functional datasets and global stakeholders.
• Translate business needs into analytical frameworks and insights.

Nice to have

• Experience with AEM, Adobe Experience Cloud, or similar platforms.
• Exposure to content strategy, digital marketing analytics, or ecosystem measurement.
• Strong communication and storytelling skills for executive audiences.

Skills

Education

Bachelor's