About the role

LIQVD ASIA, a rapidly growing digital marketing agency, seeks a Group Head/Sr. Manager to lead media and business initiatives in Mumbai. The role focuses on driving affiliate, direct publisher, and performance campaigns across BFSI, FMCG, and affluent segments. Responsibilities include media planning, buying, optimization, and partner management, while ensuring KPI tracking and analytics. Candidates should bring 4+ years of digital marketing experience, strong expertise in Google Ads, Facebook, DV360, and programmatic platforms, and a proven track record in omni‑channel strategy. The position offers a competitive salary, a collaborative environment, and opportunities to shape the agency’s growth.

What you’ll do

Own and drive digital media campaigns
Manage media planning and buying across channels
Optimize performance media channels for acquisition
Manage partner relations with analytics, creative, publishers
Analyze web analytics and track KPIs
Execute digital marketing across social, SEM, SEO
Identify cross-sell and upsell opportunities
Manage client relations and expectations

What you’ll bring

Bachelor's or Master's Degree in relevant field
4+ years of digital marketing experience

Nice to have

Experience in BFSI, FMCG, or Affluent sectors

Skills

Affiliate MarketingDirect Publisher BuyingDigital Media CampaignsPerformance MarketingMedia Planning & BuyingPPC, Display, Facebook, YouTubeProgrammatic, UAC, Mobile App MarketingAnalytics & Web Traffic AnalysisSEO & SEMSocial Media ManagementGoogle Ads, Facebook Business ManagerDV360, Twitter, LinkedIn BusinessMarketing AutomationOmni-channel Campaigns

Benefits

Competitive salary and secure environment
Integral role in agency growth
Collaborate with international talent
Casual yet professional atmosphere
Creative, modern, spacious workspace

Education

Bachelor's or Master's Degree