Area Sales Manager

About the role

Bacardi seeks an Area Sales Manager in Ghaziabad to drive off-trade sales and expand its premium spirits portfolio. The role involves managing distributor relationships, executing brand activations, and achieving financial targets like NSV and ROI. This full-time position is based on-site in Ghaziabad.

What you’ll do

• Deliver key financial targets including NSV, Gross Margin, and ROI
• Achieve regional volume budgets and Pictures of Success targets
• Implement marketing activities, promotions, and visibility initiatives
• Ensure availability of Bacardi brands according to AVPQPAP drivers
• Manage territory performance and work with distributors for forecast delivery
• Build long-term relationships with customers, distributors, and retailers
• Collect and analyze data to prepare sales reports
• Resolve operational issues and seek product improvement inputs

What you’ll bring

• Strong commercial acumen and knowledge of the region
• First-hand field sales experience with strong negotiation skills
• Skilled communicator with good presentation abilities
• Proficiency in English and local language skills

Nice to have

Experience in the Spirits and/or Beverage Industry

Skills

Benefits

• Competitive Pay Package
• Competitive Holiday/Paid Time Off
• Retirement/Pension Plan
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs