Senior Product Marketer

About the role

Senior Product Marketer role at Mitsogo Inc. focuses on driving product‑led growth and demand generation for the company’s UEM solutions. The position requires a blend of product sense, analytics, and storytelling to translate complex technical features into clear, benefit‑driven messaging. The marketer will collaborate with Product, Sales, Customer Success, and RevOps to build dashboards, run in‑app communications, and coordinate inbound/outbound marketing engines. Responsibilities include researching user needs, creating performance reports, managing NPS strategy, and executing content‑driven launch campaigns. The role demands strong writing, data analysis, and cross‑functional execution skills, with experience in PLG, B2B SaaS, and marketing automation tools such as Pendo, HubSpot, and Salesforce. Preferred experience includes familiarity with UEM, cybersecurity, and enterprise buyer dynamics. The position is full‑time, on‑site in Chennai or Kochi, India, and expects 2‑4 years of product marketing experience.

What you’ll do

• Lead product and feature research to uncover user needs and adoption opportunities.
• Own product analytics, dashboards, and monthly performance reports.
• Develop and execute in‑app communication strategies and NPS initiatives.
• Unify inbound and outbound marketing into a coordinated engine.
• Build automated marketing workflows using marketing automation tools.
• Plan and execute product launch campaigns with content‑driven messaging.
• Create positioning and messaging frameworks based on market insights.
• Collaborate with cross‑functional teams to ensure cohesive storytelling.
• Craft compelling copy for launches, lifecycle messaging, and training materials.
• Deliver engaging assets such as demos, webinars, and internal training.

What you’ll bring

• 2‑4 years product marketing experience in B2B SaaS.
• Proven PLG expertise with product analytics and in‑app strategies.
• Strong demand generation and marketing automation skills.
• Excellent writing and narrative development for technical content.
• Data‑driven mindset: build dashboards, interpret metrics, drive actions.
• Comfortable leading cross‑functional teams and executing campaigns.

Nice to have

• Hands‑on experience with Pendo, HubSpot, Salesforce, Intercom, Outreach.
• Domain knowledge in UEM, cybersecurity, or enterprise software.
• Familiarity with enterprise buyer dynamics and security reviews.

Skills