BF
Hiring companyBAJAJ FINANCE LIMITED
Verified today
Area Manager - Social Media Communications / Senior Area Manager - Social Media Communications
Bangalore, Karnataka, India Full-time On-site
About the role
Social Media Communications team at Bajaj Finance Limited develops integrated marketing campaigns and influencer partnerships to boost brand awareness. The Area Manager leads end-to-end planning and execution of multi-channel campaigns, defines goals, manages calendars, tracks performance and optimizes strategies while collaborating with content, design, product, agency and influencer teams. Based in Bangalore, on-site work model.
What you’ll do
- Plan and execute end-to-end multi‑channel marketing campaigns
- Define campaign goals, messaging, target audiences and timelines
- Manage campaign calendars and ensure timely deliverables
- Track campaign performance and optimize strategies based on insights
- Collaborate with content, design and product teams to create impactful campaigns
- Coordinate with external agencies, influencer managers and production teams
- Support teams with campaign materials and influencer‑driven content
- Analyze data to drive channel performance and profitability
Nice to have
- 5-8 years relevant sales experience
- Post Graduate degree
- Experience managing large sales channels in multiple markets
- Financial Services industry experience preferred
- Strong communication and relationship skills
- Bias for action and results‑driven mindset
- Analytical skills for channel performance
- Self‑starter with high motivation
Skills
campaign managementinfluencer marketingstakeholder managementdata analysisnegotiationcommunicationanalytical thinkingleadership
Education
Post Graduate