Senior Lifecycle Campaign Operations Specialist

About the role

Zillow’s Lifecycle Marketing Operations team in Bengaluru powers owned channels like email and SMS through scalable systems and campaign execution. This Senior Specialist defines execution standards, leads complex cross-channel launches, and builds modular template architectures to drive operational excellence. The role is based in the Zillow India office with a hybrid work model.

What you’ll do

• Lead execution of complex, cross-channel campaign launches
• Build and evolve modular template systems and QA automation standards
• Design reusable, component-based template architectures for dynamic personalization
• Serve as primary escalation point for execution quality issues and launch risk mitigation
• Partner with Marketing Technology and Engineering to implement new capabilities
• Drive automation initiatives to reduce manual configuration and increase predictability
• Identify systemic process gaps and lead initiatives to improve scalability
• Mentor junior team members and elevate execution standards across the team

What you’ll bring

• 5+ years in marketing operations or campaign execution
• Hands-on experience with enterprise marketing automation platforms (e.g., Braze, HubSpot)
• Experience building and launching complex lifecycle campaigns
• Strong HTML/CSS skills for email templates
• Experience establishing QA processes or execution standards

Nice to have

• Template architecture experience
• Modular email systems knowledge
• Automation experience
• Process improvement mindset

Skills

Benefits

• Competitive base pay
• Incentive compensation eligibility
• Recognition as FORTUNE 100 Best Companies to Work For®