E-Commerce Marketing Manager

About the role

E-Commerce Marketing Manager for a UK DTC brand, based in India. This fully remote role leads customer acquisition and retention across Google Ads, Meta, TikTok, and Klaviyo, owning the full funnel from awareness to lifetime value optimisation. You will combine strategic thinking with hands-on execution, manage a remote marketing team, and coordinate projects across creative, content, product, and external stakeholders. Success is measured through ROAS, CAC, and LTV, with a Monday–Friday schedule aligned to UK GMT hours.

What you’ll do

• Develop and execute multi-channel customer acquisition strategies across Google Ads, Meta, TikTok, and Klaviyo, with a focus on profitable growth.
• Own the full marketing funnel, optimising the customer journey from awareness and acquisition through conversion and retention.
• Drive initiatives designed to reduce customer acquisition costs (CAC) and increase lifetime value (LTV/CLTV).
• Manage, mentor, and collaborate with a distributed digital marketing team, ensuring priorities and responsibilities are clearly defined.
• Lead marketing projects from planning through execution, coordinating effectively with product, creative, content, and external partners.
• Establish clear campaign objectives, deliverables, timelines, and performance expectations while keeping projects on track.
• Monitor and analyse key performance indicators including ROAS, CAC, CLTV, and other growth metrics.
• Use analytics and reporting platforms such as GA4 and Triple Whale to identify trends, diagnose performance issues, and inform strategic decisions.

What you’ll bring

• Extensive hands-on experience working with DTC e-commerce brands; direct-to-consumer experience is essential.
• Strong understanding of multi-channel customer acquisition across paid search, paid social, and email marketing.
• Demonstrated experience managing Google Ads, Meta Ads, TikTok, and Klaviyo.
• Strong understanding of e-commerce performance metrics, including ROAS, CAC, LTV/CLTV, and their relationship to profitability.
• Proven ability to analyse marketing data and translate insights into clear, commercially focused actions.
• Experience managing remote marketing teams and leading digital marketing projects independently from conception through completion.
• Strong project management skills and familiarity with tools such as Monday, Trello, or ClickUp.
• Professional English proficiency, including the ability to submit application materials in English.

Nice to have

Experience in the health, wellness, or supplements sector would be advantageous.

Skills

Benefits

• 100% remote working arrangement with the flexibility to work from anywhere in the world.
• Monday–Friday schedule aligned with UK GMT hours, 9:00 AM–5:00 PM.
• Flexible working environment with a high degree of independence and autonomy.
• Paid time off and flexible working arrangements.
• Opportunity to work across a broad modern digital marketing stack and multiple acquisition channels.