Growth Operations Assistant Manager, Travel Business (Bus)

About the role

Paytm's Travel & Growth Operations team drives digital ticket bookings, campaign management, and strategic institutional partnerships across national transit networks. As Assistant Manager for the Travel Business (Bus), you will execute lifecycle campaigns, manage promotional assets and coupon engines, and serve as the core liaison between State Road Transport Corporations (RTCs), central growth marketing, and tech operations to optimize RTC bus booking performance. The role is based in Gurugram, Haryana, and requires travel on a need basis to RTC officials and regional bus depots.

What you’ll do

• Set up, schedule, and automate targeted lifecycle campaigns on growth automation tools like CleverTap for RTC commuters
• Manage banner creation workflows, route visibility, featured placements, and promotional banners to boost RTC bus booking conversion
• Configure promo codes, manage discount logic, track redemption metrics, enforce fraud controls, and manage promotional budgets for RTC routes
• Coordinate with central product, tech, and marketing teams to ensure seamless feature rollouts, bug resolution, and operational alignment for RTC platforms
• Act as the key relationship point for State Road Transport Corporations (RTCs), understanding operational requirements and driving booking adoption
• Travel on a need basis to meet RTC officials, visit regional bus depots/counters, resolve operational friction, and execute joint promotional activities
• Track booking volumes, campaign ROI, route-level conversion metrics, and coupon utilization
• Deliver periodic performance reports to RTC partners and internal stakeholders

What you’ll bring

• 2+ years of hands-on experience in growth operations, digital marketing ops, or key account management
• Proficiency with customer engagement platforms like CleverTap, MoEngage, or similar campaign management tools
• Experience managing end-to-end promotional assets including banner workflows, coupon engines, and campaign scheduling
• Strong communication and relationship-building skills to liaise with internal teams and RTC/government officials
• Strong analytical and reporting capabilities to track campaign ROI, route conversion, and booking performance
• Flexibility and willingness to travel on a need basis for field coordination and RTC partner meetings
• Ability to set up, schedule, and automate targeted lifecycle campaigns on growth automation tools
• Ability to coordinate with central product, tech, and marketing teams for feature rollouts and operational alignment

Nice to have

Travel, Ticketing, Mobility, or E-Commerce background preferred

Skills