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Hiring companyDiageo
Verified today
Senior Manager - Shopper Marketing
Gurgaon, India Full-time
About the role
The Senior Manager - Shopper Marketing role sits within the Marketing team of a global premium drinks company (Diageo) at head office in Gurgaon, India. Day-to-day, the role develops and delivers shopper marketing strategy and plans, translates shopper and consumer insights into actionable recommendations, and leads the creation of store-ready creative mechanics and assets with a Shopper Marketing Agency. The manager oversees full project delivery, budget management, and cross-functional alignment with Brand Marketing and Regional Customer Marketing to ensure on-time, in-full execution across clusters.
What you’ll do
- Develop shopper and consumer insights into clear, actionable recommendations at brand level
- Partner with Brand Marketing and Regional Customer Marketing in annual planning to deliver insight-led, data-backed growth driver recommendations
- Lead development of creative mechanics and assets with the Shopper Marketing Agency, anchored in Stop, Engage and Land (SEL) principles, owning brief, creative direction, and quality standards
- Track and measure effectiveness of shopper marketing programs and translate learnings into sharper future planning
- Maintain strong connection with Brand Teams and agencies to align shopper marketing with brand strategy, positioning, and visual assets
- Integrate cluster-specific regulatory and executional requirements to adapt mechanics and assets for seamless execution across markets
- Own full project delivery accountability from agency briefing through cluster-ready asset dispatch, with attention to timelines, quality, and budget
- Partner with Procurement and Regional Customer Marketing to agree on items/services and specifications for each program
What you’ll bring
- MBA in Sales & Marketing
- 6-10 years of experience, with more than 4 years in Marketing or Sales
- Strong grasp of shopper and consumer behaviour, translating insights into commercially grounded recommendations
- Proven agency management skills, including clear briefing and holding partners to high creative standards
- Project management ability to manage multiple projects to clear timelines for on-time, in-full execution
- Confident cross-functional communication to align diverse stakeholders in a matrix environment
- Structured budget management, including planning, phasing, and proactive spend tracking
Skills
Shopper and consumer insightsCreative mechanics and assetsAgency managementProject managementBudget managementRetail and bar environmentPath to purchaseStop, Engage and Land (SEL)
Education
MBA in Sales & Marketing