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Hiring companyWati Dot I O

Verified yesterday

SEO & Content Marketing Specialist

Chennai, Tamil Nadu, India Full-time Hybrid

About the role

At Wati, a leading WhatsApp-first conversational growth platform, the SEO & Content Marketing Specialist drives organic growth by managing end-to-end content operations and SEO strategy. The role blends editorial excellence with technical execution, ensuring blog posts and landing pages are polished, SEO‑optimized, and aligned with brand guidelines. Responsibilities include keyword research, on‑page and off‑page SEO, content maintenance, and technical site health monitoring. The specialist collaborates with the editorial team to fill content gaps, updates legacy articles, and uses tools like Ahrefs, Semrush, and Google Search Console to analyze performance. Strong project‑management skills are essential to meet publishing deadlines. The position is hybrid, based in Chennai, Bangalore, or Hong Kong, and requires 1–2 years of experience in content marketing or SEO, proficiency with CMS platforms, and a data‑driven mindset.

What you’ll do

  • Manage final publishing of blog posts and landing pages
  • Ensure content meets brand guidelines and is bug‑free
  • Execute on‑page SEO and support off‑page efforts
  • Conduct keyword research and identify long‑tail opportunities
  • Update legacy articles to maintain rankings
  • Monitor and fix basic technical site issues
  • Collaborate with editorial team to fill content gaps

What you’ll bring

  • 1–2 years experience in Content Marketing, SEO, or Digital Marketing
  • Proficient with SEO tools (Ahrefs, Semrush, Ubersuggest) and Google Search Console
  • Hands‑on experience publishing content in WordPress, Webflow, or HubSpot
  • Strong project‑management skills and ability to meet strict publishing schedules

Skills

On‑page and off‑page SEO strategy executionKeyword research and content gap analysisCMS content publishing (WordPress, Webflow, HubSpot)Technical site health monitoring and issue resolutionData analysis and reporting using SEO toolsWriting compelling headlines and copyProject management and deadline adherenceAI tool utilization for research and drafting

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