About the role

The Assistant Performance Marketing Manager will design and implement digital marketing campaigns across various paid channels. The role involves analyzing key performance metrics, optimizing campaigns, and collaborating with creative teams to develop effective strategies. The ideal candidate should have a strong analytical mindset, proficiency in data-driven problem-solving, and a keen interest in digital trends and user behavior.

What you’ll do

Plan and execute digital marketing campaigns across paid channels
Monitor and analyze campaign performance data
Work with teams to create performance reports
Design campaigns based on consumer and business insights
Understand user behavior and perform root-cause analysis
Design experiments to establish channel attribution
Conduct multivariate testing across marketing channels

What you’ll bring

Passionate about learning digital marketing skills
Strong interest in internet trends and user behavior
Analytical skills with a data-driven approach
Proficiency in MS Excel is beneficial
Creative skills in content and copywriting are a plus

Skills

Digital marketing campaign managementPerformance analysis and optimizationData-driven problem-solvingCollaboration with creative teamsUser behavior analysis