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Senior Digital Marketing Manager, Performance Marketing

Bengaluru, Karnataka, India

What you’ll do

  • Plan, create, and optimize Google Ads campaigns across Search, Display, YouTube, Discovery, and Performance Max
  • Conduct keyword research, competitor analysis, and audience segmentation to improve targeting
  • Monitor daily performance, adjust bids and budgets, and track conversions using analytics tools
  • Optimize ad copy, creatives, and landing pages to increase CTR and conversion rates
  • Prepare weekly and monthly performance reports with actionable insights
  • Collaborate with marketing and design teams on campaign assets
  • Drive lead generation initiatives focusing on CPL optimization and ROI

What you’ll bring

  • 7+ years digital marketing experience
  • Proven expertise in Google Ads campaign management
  • Strong knowledge of SEM, PPC, and display advertising
  • Experience with Google Tag Manager and Google Analytics (GA4 preferred)
  • Advanced Excel/Google Sheets for data analysis
  • Ability to manage large advertising budgets

Nice to have

  • Experience with Meta Ads or LinkedIn Ads
  • Knowledge of SEO fundamentals
  • Background in real estate marketing campaigns

Skills

Performance MarketingGoogle AdsSEMPPCAnalyticsExcelBudget ManagementA/B Testing

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