Digital Marketing Executive

About the role

Digital Marketing Executive role at Apex Group, a leading fund administration provider. The position focuses on executing and optimizing Salesforce Pardot-driven digital campaigns, managing lead generation workflows, and driving engagement through data‑driven strategies. Responsibilities include planning email marketing campaigns, lead scoring, nurturing, segmentation, performance analysis, landing page creation, GDPR compliance, and CRM integration. Requires 4+ years in digital marketing with strong Pardot, email marketing, lead management, analytics, Salesforce, and communication skills. Preferred qualifications include Pardot Specialist certification, B2B marketing experience, and SEO/SEM/social media knowledge.

What you’ll do

• Plan, execute, and optimize email marketing campaigns using Pardot
• Manage lead scoring, nurturing, and segmentation strategies
• Collaborate with sales and marketing teams to align campaign goals with business objectives
• Monitor and analyze campaign performance metrics to improve ROI
• Create and manage landing pages, forms, and automation rules in Pardot
• Ensure compliance with data privacy regulations (e.g., GDPR)
• Support integration between Pardot and CRM systems (e.g., Salesforce)
• Contribute to content strategy and digital asset creation

What you’ll bring

• 4+ years of experience in digital marketing, with a strong focus on Pardot
• Proficiency in marketing automation, email marketing, and lead management
• Strong analytical skills and experience with campaign performance reporting
• Familiarity with CRM platforms, especially Salesforce
• Excellent communication and project management skills

Nice to have

• Pardot Specialist or Consultant certification
• Experience with B2B marketing and account-based strategies
• Knowledge of SEO, SEM, and social media marketing

Skills