Assistant Director Marketing Program Manager, Nordics Campaign Lead

About the role

GDS Marketing Program Management team at EY drives global brand and marketing initiatives. The Assistant Director leads end‑to‑end planning, activation and optimization of integrated Nordics campaigns across paid, owned and earned channels, collaborating with media agencies and internal stakeholders. Based in Kochi, India with flexibility to work remotely as needed, the role shapes strategy, governance and performance reporting for 90+ campaigns.

What you’ll do

• Define campaign objectives, KPIs and align with business priorities
• Design and execute integrated paid, owned and earned media strategies
• Manage media agency relationships, planning and optimization
• Oversee campaign governance, approvals and compliance processes
• Monitor performance, generate insights and recommend improvements
• Facilitate cross‑team collaboration and workshops
• Drive automation and AI‑driven insights within the marketing ecosystem
• Report on impact, ROI and stakeholder satisfaction

What you’ll bring

• 5+ years paid media experience (social, search, programmatic, display)
• Proven campaign lifecycle management from brief to reporting
• Expertise in marketing analytics and KPI optimization
• Budget management and procurement process knowledge
• Hands‑on with Marketo or similar marketing automation tools
• Advanced Excel (pivot tables) and PowerPoint skills
• Strong stakeholder management in matrixed environments
• Leadership of cross‑functional, multi‑stakeholder initiatives

Skills