Regional Demand Generation Manager

About the role

Demand Generation team at Cognex drives pipeline growth for industrial automation solutions. The Regional Demand Generation Manager owns regional targets, balances ABM and new account acquisition, and partners with the global Center of Excellence to optimize email and paid search. They collaborate closely with India sales leadership, co‑lead field events, and maintain feedback loops with Inside Sales to improve conversion. Noida, India – onsite role with hybrid flexibility, relocation assistance available.

What you’ll do

• Own regional targets for contacts, MQLs and sales opportunities
• Execute a 50/50 split between ABM and new account acquisition strategies
• Collaborate with global CoE to localize email and paid search campaigns
• Partner with India sales leadership to align marketing priorities with revenue goals
• Co‑lead field execution including custom seminars and industry events
• Maintain feedback loop with Inside Sales to optimize conversion rates
• Design and deploy targeted campaigns for core growth verticals
• Share execution examples to upgrade the global demand generation playbook

What you’ll bring

• 6+ years B2B demand generation or field marketing experience
• Vertical expertise in Automotive, Electronics, CPG or Logistics
• Hands‑on Salesforce and Pardot proficiency
• Power BI dashboard and analytics skills
• Familiarity with ABM platforms such as 6sense or Demandbase
• Expert-level LinkedIn B2B social media usage
• Experience with WhatsApp for Business and SMS automation
• Stakeholder management with senior sales leaders

Skills