BF
Hiring companyBAJAJ FINANCE LIMITED
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Senior Lead - Customer Centricity Unit
Pune, Maharashtra, India Full-time On-site
About the role
Customer Centricity Unit at Bajaj Finance focuses on making unsecured loan products easily discoverable for customers. The Senior Lead drives end‑to‑end discoverability outcomes, collaborates with SEO, web and product teams to refine keyword strategies, improve traffic quality, and monitor performance dashboards. Based in Pune Corporate Office, on‑site role with occasional cross‑functional travel.
What you’ll do
- Own end‑to‑end discoverability outcomes for secured loans vertical
- Analyze customer discovery behavior to identify intent gaps and friction points
- Collaborate with business, web and SEO teams to refine keyword and entry‑point strategies
- Maintain dashboards and MIS to monitor discoverability performance
- Identify missed discoverability opportunities and prioritize growth levers
What you’ll bring
- Post‑graduate qualification in Management, Business or Analytics
- 8‑10 years digital growth, analytics or product strategy experience
- Hands‑on Google Analytics and digital funnel analysis
- Experience in financial services or large consumer‑facing digital ecosystems
- Proven ability to influence SEO and web teams without direct ownership
Skills
Digital AnalyticsSEO StrategyGoogle AnalyticsTraffic DiagnosticsData‑Driven Decision Making
Education
Post Graduate