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Hiring companyMastercard

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Senior Specialist - AEO, SEO

Pune, India Full-time On-site

About the role

Mastercard seeks a Senior Specialist to drive search marketing campaigns for its digital assets, enhancing brand visibility and online presence. The role involves managing end-to-end SEO and AEO strategies, collaborating with cross-functional teams, and mentoring junior members. This individual contributor position is based in Pune, India.

What you’ll do

  • Independently manage and execute end-to-end SEO and AEO campaigns
  • Plan global content strategy aligned with SEO work to drive conversions
  • Collaborate with developers, writers, and designers to execute content plans
  • Develop high-quality, optimized content related to search marketing
  • Perform regular SEO technical audits and on-page optimization
  • Analyze search performance and generate insightful reports and dashboards
  • Guide and mentor junior team members to improve delivery efficiency
  • Integrate search marketing with other digital marketing pillars

What you’ll bring

  • Proven experience in search engine optimization (SEO)
  • Up-to-date knowledge of AI-powered search results
  • Strong content strategy skills including user intent mapping
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience with Google Search Console, Google Ads, and Adobe Analytics

Nice to have

  • Excellent written and verbal communication skills
  • Advanced analytical and problem-solving abilities
  • Ability to collaborate effectively across diverse teams

Skills

Search Engine OptimizationAI-Powered SearchContent StrategyTechnical AuditsData AnalysisCross-Functional CollaborationTeam MentoringDigital Marketing

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