Director, Demand Generation

About the role

Demand Generation team at sa.global drives AI-powered, cloud-based marketing initiatives for service-centric organizations. The Director develops and executes integrated B2B campaigns, oversees agency partners, and optimizes performance across email, SEM, SEO, and events to generate leads and pipeline velocity. Based in Bengaluru with an on-site work model, the role offers independence, growth opportunities, and a collaborative culture.

What you’ll do

• Develop and execute demand generation strategies aligned with global objectives
• Create integrated marketing campaigns targeting specific market segments
• Brief and manage internal/external agencies for content, digital, and design deliverables
• Evaluate and optimize KPIs across channels such as email, SEM, SEO, and events
• Maintain marketing database hygiene and leverage segmentation data
• Forecast campaign growth and ROI, managing budgets and reporting overspend
• Produce regular performance reports and insights for continuous improvement
• Collaborate with Global Demand Generation & Performance Marketing Leader

What you’ll bring

• 8-15 years of related marketing experience
• Bachelor's degree in communication, digital marketing or related field
• Proven project management and ROI reporting skills
• Experience with B2B campaigns for enterprise applications
• Ability to manage multiple campaigns and external vendors
• Strong analytical skills to track KPIs and optimize spend
• Familiarity with marketing automation systems
• Excellent communication and stakeholder management

Skills

Education

Bachelor's degree