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Hiring companyMediabrands
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Senior Associate - Paid Search and Social
Pune, Maharashtra, India Full-time On-site
About the role
Senior Associate responsible for managing paid search and social campaigns, including keyword creation, audience sizing, reporting, billing, and optimization across major platforms.
What you’ll do
- Client communication and strategy discussions
- Conversion attribution modeling and funnel analysis
- Data segmentation and insight sharing
- Daily management of Biddable platforms
- Competitor and market trend monitoring
- Process and SLA adherence
- Weekly and post-campaign report creation
What you’ll bring
- Bachelor's degree with 3+ years in paid search/social
- Strong multitasking, organization, and communication skills
- Proficient in keyword/copy creation, audience sizing, reporting, billing, trafficking
- Experience with Google Ads, Bing, Facebook, Snapchat, Pinterest, LinkedIn, Amazon
- Knowledge of conversion attribution modeling and data segmentation
Nice to have
- Google Ads and Facebook Blueprint Certified
- Familiarity with Marin, Kenshoo, or DoubleClick
- Basic HTML, Flash, JavaScript knowledge
Skills
Keyword research and copywritingCampaign optimization and performance analysisData visualization using Data Studio, PowerBi, AdverityTroubleshooting and quality assuranceWeekly and post-campaign reporting
Education
Bachelor's