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Associate Marketing Manager, Wireless Marketing
About the role
Amazon India Wireless Marketing team drives traffic and growth for the wireless category through forecasting, reach planning, and performance marketing. The Associate Marketing Manager builds and maintains traffic forecasts, optimizes paid social and affiliate campaigns, and translates data insights into actionable strategies. Bengaluru, India, on-site role.
What you’ll do
- Own reach planning and traffic forecasting for the wireless category
- Develop pre- and post-event traffic models for high‑velocity events
- Consolidate traffic inputs across channels into unified reach plans
- Execute and optimize performance marketing channels such as Paid Social, Associates, Affiliates
- Analyze traffic funnels and provide weekly/monthly performance insights
- Build retrospective analyses and repeatable playbooks
- Collaborate with brand, finance, and central channel teams on targets and GTM planning
- Present performance metrics and recommendations to senior leadership
What you’ll bring
- 1+ years of account, project or program management or buying experience
- Bachelor's degree
- Experience with Google Analytics, SQL or HTML
Nice to have
- Process improvement experience
- Managing large data sets