Marketing Data Analyst & Insights Specialist, BMP Segment

About the role

The Marketing Data Analyst & Insights Specialist, BMP Segment at Avantor delivers data-driven insights to improve marketing performance and support business growth within the BMP segment. Day-to-day, the role partners with marketing stakeholders to translate strategy, funnel objectives, and business requirements into Power BI dashboards, KPIs, and reporting, while analyzing data from CRM, marketing automation, web, social, and advertising platforms to drive recommendations, testing, and optimization. The position is based in Pune or Coimbatore, India, and involves working with remote and global teammates in a highly matrixed environment.

What you’ll do

• Partner with marketing stakeholders to understand objectives and define reporting and measurement needs
• Translate business requirements into actionable dashboards, KPIs, and insights
• Develop and maintain Power BI dashboards and reporting solutions
• Analyse data from CRM, marketing automation, web, social, and advertising platforms
• Provide recommendations to improve marketing effectiveness, customer engagement, and ROI
• Support testing and optimisation initiatives, including A/B testing and audience segmentation
• Conduct deep-dive analyses to identify trends, opportunities, and performance drivers
• Build scalable reporting frameworks and measurement standards

What you’ll bring

• Bachelor’s degree in a quantitative field such as Mathematics, Statistics, Computer Science, or Economics
• Experience in marketing analytics, attribution modelling, funnel analysis, and campaign performance measurement
• Understanding of marketing principles and funnel metrics
• Experience using Microsoft Excel, Google Analytics 4 (GA4), and Power BI
• Experience with marketing analytics tools and techniques, including web analytics, social media analytics, marketing automation, and CRM tools
• Proven ability to interpret data and develop actionable insights
• Strong organizational, problem-solving, analytical, and critical thinking skills
• Excellent communication and presentation skills, with ability to work independently and as part of a team

Nice to have

Experience within a life sciences, healthcare, scientific, or other B2B environment

Skills

Education

Bachelor’s degree in a quantitative field such as Mathematics, Statistics, Computer Science, or Economics