Paid Media Specialist (Meta)

About the role

Paid Media Specialist (Meta) is a performance-focused digital marketing role based in India, where you will own Meta advertising campaigns across Facebook, Instagram, and related platforms. Day-to-day work includes audience research, targeting, campaign execution, optimization, A/B testing, budget management, and reporting to stakeholders, with collaboration across creative and content teams. The position is full-time and operates on a permanent work-from-home setup with a Monday–Friday schedule aligned to Eastern Standard Time.

What you’ll do

• Develop, launch, manage, and optimize Meta advertising campaigns aligned with business and marketing objectives.
• Conduct audience research and build effective targeting strategies, including segmentation, retargeting, and lookalike audiences.
• Collaborate with design and content teams to develop compelling ad creatives, messaging, and visual assets.
• Monitor campaign performance and analyze key metrics to identify opportunities for optimization and improved return on investment.
• Manage advertising budgets and allocate spend effectively across campaigns, audiences, placements, and creative variations.
• Design and execute A/B tests across messaging, creative, audience targeting, placements, and other campaign variables.
• Produce regular performance reports that clearly communicate campaign results, trends, insights, and recommendations to stakeholders.
• Stay informed about Meta advertising products, platform updates, industry trends, and emerging paid media best practices.

What you’ll bring

• 2–3+ years of hands-on experience managing paid advertising campaigns on Meta platforms, preferably in a performance marketing environment.
• Strong proficiency with Meta Ads Manager, Meta Business Suite, and relevant analytics and reporting tools.
• Demonstrated experience with audience segmentation, retargeting strategies, lookalike audiences, and campaign optimization.
• Strong analytical skills to interpret campaign data, identify trends, and make informed performance decisions.
• Experience managing advertising budgets with a focus on efficient resource allocation and measurable ROI.
• Strong written and verbal communication skills to clearly present campaign performance and recommendations.
• Ability to collaborate effectively with designers, content specialists, and other marketing stakeholders.
• Comfortable working in a fast-paced environment, managing multiple priorities, and meeting tight deadlines.

Nice to have

• Familiarity with additional paid media platforms such as Google Ads or TikTok Ads is an advantage.
• Meta advertising certification, such as Meta Blueprint, is a plus.

Skills

Benefits

• Competitive base salary.
• Full-time schedule of 40 hours per week, 8 hours per day.
• Permanent work-from-home setup.
• Monday–Friday schedule aligned with Eastern Standard Time (EST).
• Unlimited free access to professional courses and an internal SOP library.