Unit Manager - Digital Platforms and Consumer AI / Senior Unit Manager - Digital Platforms and Consumer AI

About the role

Digital Platforms and Consumer AI team at Bajaj Finance drives customer acquisition for digital lending through AI-powered performance marketing. The role manages end‑to‑end campaign execution, A/B testing, funnel optimization, and AI‑driven targeting across app and web channels. Based in Pune, on‑site work with occasional hybrid flexibility, relocation assistance available.

What you’ll do

• Plan, launch, and manage performance marketing campaigns across search, social, and push channels
• Coordinate with content team for ad copy, creatives, and landing pages
• Design and execute structured A/B tests to improve CTR and cost efficiency
• Track full acquisition funnel, identify bottlenecks, and work with product/tech to fix leaks
• Deploy AI‑driven cohorts and lookalike audiences with data science teams
• Monitor daily KPIs, create dashboards, and report performance insights
• Collaborate cross‑functionally to translate campaign needs into technical requirements

What you’ll bring

• 2–4 years performance/growth marketing experience
• hands‑on paid campaign management
• strong data analysis and experimentation skills
• experience in fintech/lending or app growth a plus

Nice to have

• Proficiency with search, social, and push advertising platforms
• Experience designing and analyzing A/B tests
• Ability to track acquisition funnels using pixels, SDKs, and analytics tools
• Collaboration with product, tech, and data science teams

Skills