Senior Product Marketing Manager

About the role

Innovapptive's Connected Worker Platform team drives AI‑powered industrial productivity. The Senior Product Marketing Manager owns positioning, messaging, and go‑to‑market strategy for themes like Connected Worker, Industrial AI, Maintenance, Operations, and Value360, creating executive‑grade assets and sales enablement tools. Works cross‑functionally with product, sales, and customer success to lead customer proof, competitive intelligence, and product launch communications. Hyderabad, India, on‑site role with entrepreneurial environment and growth opportunities.

What you’ll do

• Own product positioning, messaging, and GTM strategy for key themes
• Build and maintain sales enablement toolkit (pitch decks, battlecards, RFP packs)
• Lead customer proof engine – case studies, testimonials, webinars
• Drive Customer Value Realization program with Customer Success
• Lead win‑loss and competitive intelligence program
• Own product launch and release communications
• Support executive events with narratives and booth messaging
• Mentor junior product marketer on GTM execution standards

What you’ll bring

• 5+ years product marketing for B2B SaaS or enterprise tech
• Bachelor’s or MBA in Marketing, Business or related field
• Proven track record owning GTM strategy independently
• Strong storytelling and executive‑level communication
• Experience building battlecards and sales enablement assets
• Ability to conduct customer interviews and produce case studies
• High‑ownership mindset managing multiple workstreams

Nice to have

• Background in industrial software, EAM/CMMS, or connected worker
• Analyst relations or win‑loss program experience
• Familiarity with HubSpot, Salesforce, Gong or similar GTM tools