GTM Strategy Principal

About the role

GTM Strategy Principal is a senior strategic role based in India, focused on shaping and scaling go-to-market strategy across a complex, global revenue organization. You will lead high-impact initiatives spanning Product, Sales, Marketing, Partnerships, Customer Success, and Revenue Operations, combining strategic thinking, operating-model design, executive influence, and hands-on execution. The role translates ambiguous business challenges into scalable frameworks, processes, and actionable recommendations, serving as a trusted advisor to senior leaders. It is ideal for a highly analytical, collaborative, and proactive strategist thriving in a fast-paced, globally distributed environment.

What you’ll do

• Architect and lead complex, high-impact go-to-market programs, including product launches, sales model innovation, partner strategies, and GTM system and process evolution.
• Design and institutionalize scalable operating models covering account allocation, capacity planning, customer segmentation, revenue motions, and Sales and Customer Success processes.
• Serve as a strategic advisor to GTM and Revenue Operations leadership, helping senior stakeholders make informed decisions and align functional priorities with broader business objectives.
• Build strong cross-functional networks across Product, Sales, Marketing, Partnerships, Customer Success, and Enablement to improve alignment, eliminate friction, and accelerate execution.
• Develop governance frameworks, readiness criteria, rules of engagement, launch models, and other processes that support consistent GTM execution at scale.
• Shape platform-selling strategies by partnering with Product and Sales leaders on packaging, positioning, segmentation, and new commercial motions.
• Prepare and deliver executive-level presentations, strategic updates, business cases, and recommendations that turn complex data and challenges into clear actions.
• Continuously assess GTM performance and identify opportunities to improve efficiency, scalability, revenue growth, and customer experience.

What you’ll bring

• Broad expertise in go-to-market strategy and operations, with ability to apply knowledge across multiple business disciplines and develop innovative frameworks and processes.
• Experience partnering with Marketing teams and leveraging marketing technologies to connect demand generation, top-of-funnel activity, and sales execution.
• Proven track record leading complex, high-stakes strategic initiatives with significant cross-functional or enterprise-wide impact.
• Recognized as a trusted advisor with credibility to influence senior executives, business leaders, and diverse stakeholder groups.
• Exceptional ability to simplify complex concepts, develop strategic narratives, and communicate recommendations clearly to executive audiences.
• Strong strategic execution, analytical problem-solving, and decision-making skills while balancing long-term vision with operational detail.
• Strong understanding of scalable processes, operating models, continuous improvement, automation, and AI-enabled business transformation.
• Strong data analysis and financial modeling capabilities, including advanced Excel or Google Sheets and familiarity with tools such as SQL, Tableau, or Looker.

Skills

Benefits

• Annual salary range of $65,750–$184,950 USD, with actual compensation determined by factors including location, experience, skills, training, market conditions, and business needs.
• Globally competitive, location-aware compensation designed to support pay equity and fair market rates.
• Work-from-anywhere flexibility within eligible locations.
• Flexible working hours in an asynchronous work environment.
• Flexible paid time off.