About the role

The Social Media Manager will develop and execute a social media strategy across multiple platforms, create engaging content, and manage collaborations. The role involves leading a small team, analyzing performance data, and ensuring real-time engagement with the audience. The ideal candidate has 3-5 years of experience in social media management, a strong understanding of content performance, and a passion for sports.

What you’ll do

Develop and implement social media strategy
Lead and mentor social media team
Create high-quality content (videos, reels, stories)
Generate fortnightly/monthly/quarterly content reports
Oversee on-ground content capture for events
Collaborate with business teams for campaigns
Monitor social media trends and competitor activity
Manage influencer and brand collaborations
Engage with customers and staff for original content
Publish content with design and editing expertise

What you’ll bring

3-5 years managing social media for a brand
Proven ability to scale a brand's online presence
Experience leading small teams or freelancers
Hands-on with content planning and creation
Proficient in analytics tools (Meta Suite, LinkedIn Analytics)
Passion for sports is mandatory

Nice to have

Experience with Canva, Figma, InShot, or similar tools
Knowledge of pickleball or padle is a plus

Skills

Social media strategy developmentContent creation and editingTeam leadership and mentoringPerformance data analysisReal-time marketing and engagementCollaboration management