VP Performance Marketing

About the role

Nestasia (New Leaf Retail Technologies Pvt. Ltd.) is seeking a VP – Performance Marketing in Kolkata, India to own end-to-end customer acquisition strategy and lead a team. The role drives revenue, traffic, and audience growth through paid advertising across paid search, paid social, and organic campaigns spanning EMEA markets, while managing budgets, reporting on ROI and CAC, and partnering with a digital media agency. The VP reports to the Director and is responsible for planning, executing, and optimizing performance marketing activities with a continual test-and-learn approach.

What you’ll do

• Create and execute a strong performance marketing strategy and execution plan
• Own strategy for all media: paid search, paid social, and organic campaigns (AdWords, Facebook, LinkedIn, SEO) spanning EMEA markets from conception to execution
• Create reports and provide analysis around ROI, campaign performance, conversion patterns, and website traffic to optimize all campaigns
• Develop and manage digital prospecting and remarketing campaigns
• Manage budgets and campaigns across all digital channels to drive strong ROI and efficient CAC
• Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and own media channels
• Identify and test new channels to meet or exceed established critical metrics
• Lead, motivate, and grow the team while sharing expertise to improve brand growth

What you’ll bring

• 4-6 years of performance marketing experience managing D2C performance management activities
• Expertise in building revenue, traffic, and audience using paid advertising methods
• Ownership of strategy for all media including paid search, paid social, and organic campaigns (AdWords, Facebook, LinkedIn, SEO)
• Experience working on high budget (100 Cr+) brands
• Ability to work with multiple stakeholders and external agencies
• Strong analytical skills with ability to analyze large data sets and drive optimization
• Experience managing budgets and campaigns across all digital channels to drive ROI and efficient CAC
• Ability to work on multiple projects and manage tight timelines

Skills