About the role

User Acquisition Manager (Meta, New Project) is a hands-on growth role based in India for a new AI-powered EdTech product. You will own Meta as a core acquisition channel, managing significant paid media budgets while optimizing toward sustainable ROAS, LTV, and scalable growth. Day-to-day work combines campaign execution, experimentation, funnel optimization, and performance analysis in an automation-first environment, partnering with product and creative teams. The role is fully remote within a global, fast-moving environment.

What you’ll do

Own Meta Ads acquisition end-to-end, from campaign setup and structure through ongoing optimization and scaling.
Manage significant monthly paid social budgets with a strong focus on ROAS, LTV, acquisition efficiency, and sustainable growth.
Develop, launch, test, and scale campaign structures and acquisition strategies based on performance data.
Work hands-on within advertising accounts to monitor performance, identify issues, and implement optimization opportunities.
Operate and contribute to the evolution of UA automation systems, campaign logic, and performance processes.
Design structured testing frameworks covering audiences, campaigns, creatives, funnels, and acquisition strategies.
Partner with product and creative teams to develop and execute creative and funnel experiments.
Analyze performance data to identify scalable growth opportunities and translate findings into actionable initiatives.

What you’ll bring

3+ years of experience in User Acquisition, Performance Marketing, or a closely related growth role.
Strong hands-on expertise with Meta Ads and demonstrated experience managing and scaling paid social campaigns.
Experience managing significant advertising budgets while maintaining a strong focus on performance and profitability.
Background working with subscription-based or B2C digital products.
Strong analytical and experimentation mindset, with the ability to use data to make informed growth decisions.
Solid understanding of digital acquisition funnels, including web-to-web, web-to-app, or app-based journeys.
Strong Excel or Google Sheets skills for analyzing campaign and performance data.
Ability to work independently, take ownership of a channel, and operate effectively in a fast-moving environment.

Nice to have

Experience with automation, rules, scripts, or other performance marketing automation tools is a plus.
Knowledge of mobile measurement and attribution is an advantage.

Skills

Meta AdsPaid social campaignsROAS optimizationLTV analysisExcel and Google SheetsAutomation toolsMobile measurementFunnel optimization

Benefits

Company-provided medical expense compensation.
Access to AI subscriptions and other productivity tools.
Flexible paid time off, including 21 days of annual leave plus 10 bank holidays.
Consultant-level opportunity within a growth-focused marketing function.