About the role

The Brand Manager, Perk role at Mondelēz International supports portfolio strategy and brand growth for the Bournvita brand within the Milk food drinks category. Day-to-day, you will lead the brand P&L, develop annual and long-term strategic plans, execute integrated marketing communications and 360-degree campaigns, and lead a team of brand managers. Based in Mumbai, India, this full-time position involves working with cross-functional global and regional teams.

What you’ll do

Lead the entire P&L on the brand, delivering topline growth and profits over years
Build strong equity within the category, leveraging Distinctiveness on the 'Tayaari Jeet kee' platform and evolve it for relevance
Lead market development for the brand into South and East India to gain share from competition
Lead innovations on Brand Bournvita into synergistic formats or target groups with permissible stretch
Build annual operating plans in collaboration with cross-functional teams and input into long-term 3-year and 5-year strategic plans
Build and execute plans through analytics and insights-driven thinking, including market prioritization, media planning, and efficient deployment of advertising and media budgets
Lead a team of brand managers, set direction, and be responsible for their development
Develop and implement integrated marketing communications and 360-degree campaigns based on consumer insights and brand positioning

What you’ll bring

Consumer behavior experience, preferably in the consumer goods sector in a matrix environment
Developing a seamless consumer experience
Managing business objectives beyond brand and budget
Analytics and creativity
Leading and influencing teams and managing trade-offs
Communicating effectively, verbally and in writing, and executive presentation skills
Consumer-led approach
Combination of analytical and insight-led thinking to build plans and drive growth

Nice to have

Markets with diverse economic environments a distinct advantage
Willingness to learn and adapt

Skills

Consumer behaviorAnalytics and creativityLeading and influencing teamsExecutive presentation skillsVerbal and written communicationP&L managementIntegrated marketing communicationsConsumer insights

Benefits

Within Country Relocation support available
For candidates voluntarily moving internationally, some minimal support offered through Volunteer International Transfer Policy