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Senior Executive/Assistant Manager - E-Commerce
About the role
The Ecommerce Marketing team at Godrej Consumer Products Limited drives growth for its consumer brands through digital channels. This role serves as the conduit between marketing and sales, managing brand presence on e-commerce platforms and executing shopper marketing plans. The position is based in Mumbai, Maharashtra, India, with a remote work model.
What you’ll do
- Develop deep understanding of shopper insights and behavior for GCPL categories
- Create and implement e-com shopper marketing plans for priority sub-brands
- Analyze off-take performance and optimize conversion and visibility spends
- Represent GCPL to e-com customers in Joint Business Plans and quarterly reviews
- Coordinate full-funnel marketing activities with Key Account Managers
- Lead replication of brand IMC on ecommerce media assets
- Input into overall brand LRP/AOP and own e-com AOP for category
- Monitor competitor moves and listing issues to ensure appropriate actions
What you’ll bring
- Graduate or Postgraduate degree from a reputable institute
- 4-6 years of work experience
- At least 1 year in e-commerce or 2 years in broader digital
- Significant experience in brand management or shopper marketing
- Majority of experience in FMCG, Beauty, or D2C start-ups
Skills
Benefits
- Comprehensive health insurance with accident coverage and top-up options
- Uncapped sick leave and flexible work options including remote working
- Paid parental leave for primary and secondary caregivers
- Coverage for childbirth, fertility treatment, and gender reassignment surgery
- Mental wellness programs, counseling, and elder care support