About the role

This Senior Conversion Copywriter role, based in India, shapes conversion-focused messaging across acquisition, onboarding, monetization, lifecycle marketing, and retention to turn new users into engaged members and drive revenue. Day-to-day work includes writing onboarding experiences, upgrade flows, paywalls, promotional campaigns, lifecycle emails and push notifications, and paid acquisition copy, while developing hypotheses, running A/B tests, and analyzing results in a highly data-informed environment. The writer also stewards brand voice and collaborates with product, growth, design, lifecycle, and performance marketing teams. This is a 100% remote, full-time position.

What you’ll do

Own conversion copy across key customer touchpoints, including acquisition, onboarding, monetization, lifecycle, retention, and promotional campaigns
Write onboarding experiences that help new users feel welcomed, engaged, and motivated to continue using the product
Develop copy for Premium and Diamond upgrade flows, paywalls, feature prompts, and other monetization experiences that clearly communicate value without creating unnecessary pressure
Create compelling copy for major promotional and sales campaigns, including seasonal events, annual promotions, and other revenue-driving initiatives
Develop lifecycle marketing content across email, push notifications, and in-product messaging to re-engage inactive users and strengthen ongoing engagement
Partner with performance marketing teams to produce paid acquisition copy, video ad scripts, voiceovers, and promotional creative across platforms such as Apple Search Ads, Meta, and Google
Produce multiple copy variations designed for structured A/B testing and continuously refine messaging based on performance results
Serve as a steward of brand voice by establishing standards, documenting tone and messaging principles, and helping other teams produce consistent communications

What you’ll bring

6+ years of professional experience creating conversion-focused copy, ideally for a consumer product, subscription business, mobile application, or large-scale digital platform
Strong portfolio demonstrating experience across onboarding flows, upsell and monetization experiences, lifecycle emails, promotional campaigns, and paid advertising
Demonstrated ability to connect copywriting decisions to measurable outcomes such as conversion, acquisition, engagement, retention, or revenue
Strong understanding of monetization, growth marketing, paid acquisition, and conversion-focused messaging
Strong data literacy and comfort using A/B testing, experimentation, and performance insights to inform creative decisions
Ability to develop messaging hypotheses, learn from test results, and revise copy based on evidence rather than personal preference
Strong self-direction, accountability, and organizational skills, particularly within a remote and asynchronous working environment
Ability to collaborate effectively with cross-functional teams and communicate copy rationale clearly

Nice to have

Genuine interest in chess or curiosity about the game and the community it serves is preferred; a formal chess rating is not required

Skills

Conversion-focused copyOnboarding flowsMonetizationLifecycle marketingA/B testingBrand voiceData literacyPaid acquisition

Benefits

100% remote work with the flexibility to work from anywhere
High degree of ownership over conversion, monetization, acquisition, onboarding, and lifecycle messaging
Opportunity to influence brand voice and establish copywriting standards across the organization