About the role

Packt is a global technical publisher and learning provider whose mission is to help the world put software to work in new ways through effective learning and information services for IT professionals. The Growth Lead (Books) sits at the intersection of Packt's expertise network and commercial performance, focusing on developer relations, community building, and campaign ownership to drive book sales and Amazon rank. Based in India, this remote-first role combines expert network development, pre- and post-publication campaigns, partnerships, and Amazon credibility work to convert community relationships into measurable commercial impact.

What you’ll do

Identify, approach and build durable relationships with respected practitioners across the vertical including open-source maintainers, conference speakers, community leaders, technical bloggers, newsl
Work across channels including LinkedIn, YouTube, X, Discord, Reddit, GitHub and domain-specific forums to develop a working map of genuine influence
Secure endorsements, testimonials, forewords, guest posts and co-created content that can be used commercially
Feed community insight back into commissioning so emerging topics reach the Portfolio Director early
Design and execute title-specific promotion plans covering reviewer outreach, community activations, contributor-driven campaigns and targeted list building
Sequence campaign activity deliberately to concentrate reach into launch windows where it compounds and sustain momentum thereafter
Partner with Growth and the commissioning team on metadata, keyword alignment and audience-specific messaging
Track and report on campaign performance including review velocity, sentiment, community engagement and the relationship between activity and sales

What you’ll bring

Genuine fluency in a technical community with credibility to be taken seriously by practitioners
Experience in developer relations, community management, technical marketing or a comparable outward-facing role in a technical domain
Campaign ownership experience with discipline to plan, sequence and measure rather than react
Commercial judgement and comfort being measured on outcomes rather than activity
Strong written communication and ability to represent Packt publicly
Comfort with data including Amazon performance metrics, campaign analytics and the relationship between reach, conversion and rank
Ability to identify and win the right voices based on relevance rather than follower count
Existing network within the relevant vertical is a strong advantage

Skills

Developer relationsCommunity managementTechnical marketingCampaign ownershipCommercial judgementWritten communicationAmazon performance metricsCommunity intelligence

Benefits

Bonus scheme
5 day working week
25 days annual holiday (plus bank holidays)
Flexible hours: choose how, when, and where you work within India
Training programs and Certification